This episode of POW! Package of the Week spotlights the digitally printed packaging for John Dog Soft Bites Bites. View the video to learn how the design and package printing work together to differentiate the product from the rest of the line and emotionally appeal to shoppers' desire to treat their dogs while keeping them healthy.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week, please mail two samples of the assembled package (does not need to include product but should be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.