The "three R's" of reduce, reuse, and recycle are often looked at as key parameters for increasing sustainability in packaging. In today's episode of POW!, Sara shares how Loop, a company under the TerraCycle umbrella, is taking the concept of "reuse" to the next level, with its groundbreaking packaging program. Loop works by shipping products directly to the consumer in highly-durable, yet aesthetically pleasing packaging. Rather than discarding the package after use, the consumer returns it to be cleaned and reused, significantly extending the package's lifecycle and eliminating waste. Have you seen a great example of a brand embracing sustainable packaging practices? Share them with Sara Dunn at sdunn@napco.com.