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This episode of POW! Package of the Week features the rotary-screen-printed label for Aveeno Rose Water & Chamomile Blend conditioner, printed by Multi-Color Corp. Watch the video to learn how the printing technologies and design work together to effectively and elegantly communicate the product’s benefits.

In today's episode of POW!, we take a look at the incredible screen printing skills of Monvera Glass Décor. Monvera teamed up with The Vice for its limited edition release of its 2019 Pinot Noir Rosé, which features direct printing onto a clear glass bottle.

As more craft and boutique brands enter the wine and spirits segment, on-shelf differentiation has never been more important. One way for these brands to stand out is by printing directly onto the glass bottles their product is stored in. Richmond, Calif.-based Monvera Glass Décor has emerged as a leader in this impressive style of printing.

Craft beer aficionados expect a high-quality product and breweries are constantly being challenged to create premium packaging to match. For its limited edition Belgian golden strong ale it calls "Genesis," Lazarus Brewing Company turned to Monvera Glass Décor, a Richmond-Calif.-based company specializing in screen printing on glass. Check out how this direct-printed bottle stands out in this week's episode of POW!