Leslie Gurland

While the pandemic has taken a back seat, and businesses of all types and sizes are ramping back up, there is one challenge still plaguing printers across the country: staffing.

For LogoTech (Fairfield, N.J.), UV printing has been a way of life since its inception. Although UV colors are often vibrant and cleanup simplified, there are environmental considerations to address.

Differentiating a brand is critical to its success in the marketplace. In some way, shape, or form, a product needs to stand out from its competition—to be distinctive in such a way that gives a customer a reason to buy it. There are many aspects that come into play with brand differentiation including the product attributes themselves, product positioning, packaging, and the overall marketing message that pulls it all together. It is also a very dynamic endeavor, requiring a continual awareness of market trends that can provide opportunities for product enhancements. One thing is for sure, in most cases, distinctiveness doesn’t last for

The Northeast Label Manufacturers Association (NELMA) announced new board members for 2007. They are President Steve Miller of KeeBar Enterprises, Inc.; Vice President Joe Tkach of Xode Inc.; Treasurer Leslie Gurland of Logotech; Secretary Teresa Miller of KeeBar Enterprises, Inc., and Past President Tom Spina of Luminer Converting Group. NELMA, is a non-profit industrial trade association composed of about 20 members in the lower New England and Mid Atlantic States. Its main goal is to forward and share ideas on the business management and manufacturing of narrow-web pressure-sensitive labels and other related products. NELMA is active in various trade schools to promote education and

Brand owners need to think hard about developing appropriate anti-counterfeiting strategies, Gadi Hoenig told a group of packaging professionals at PackExpo Chicago 2002. Hoenig is general manager of Tadbik Advanced Technologies, an Israel-based sister company of Logotech, which is a converter of pressure-sensitive labels in Fairfield, N.J. Working together, the two companies produce security packaging for some of the largest national and international names in the world. "Logotech represents all of Tadbik's technology in the United States," says Hoenig. "And one trend I've noticed is an increased use of latent images in packaging." He explains that latent images are embedded in graphics or the