P&G Encourages Branding Startups

What happened: P&G has established a new partnership organization—called “The Brandery”—which is a nonprofit organization designed to develop and launch new entrepreneurial companies and brands. According its Website, entrepreneurs will benefit from access to a wide range of talented people in consumer marketing in Cincinnati, where P&G is headquartered. The Brandery will offer many services, including funding to encourage new brands and opportunities.