packagePRINTING January 2014 Edition
"Cloud Computing" Works for Consistent Color
There are a number of applications for packaging and printing that rely on some aspect of cloud computing. For example, there are remote servers that drive inkjet printers so print customers can review and even approve color-accurate proofs sent from their marketing services/prepress providers.
Featured Products: UV, IR and LED Curing - January 2014
Featured Products for the flexographic, narrow-web and package printing industries, including AAA Press, American Ultraviolet, EB
Industry News - January 2014
Industry News on the package printing industry, including Heidelberg, KBA North America, Flexotecnica, G-Force Colordyne Technologies, AIOE, Ecodesk, ZIP-PAK, TECHNIPAC, Roland, Sun Chemical, MAXStick
Landor Associates: Bringing a Brand to Life
Landor Associates has found that the most important representation of a brand is its presence on the store shelf. Packaging is really consumers first interaction with the products they purchase. This initial 'moment of truth' is critical to encouraging consumers to purchase one brand over competing choices and is the first step to believing in the brand promise, including that brand in their life, and becoming loyal to the product.
Orbytel's Flexible Mix Keeps it Moving Forward
Still on a roll that began a decade ago, Orbytel Print and Packaging of Garfield Heights, OH, has been evolving from a print brokerage to a bona fide packaging manufacturer. "Orbytel has always been intent on growth," says company president Mark Uvlin indulging in something of an understatement, given that the company is a study in strategic differentiation.
Shelf Space: Packaging Matters
Perhaps the coolest thing about the business of printing packaging is that you may be able to see your work in action when you go into a store or receive an order from some amorphous online retailer. The three Ps of packaging always apply, Protection, Portability and Promotion.
The Changing Demands for Pressure-Sensitive Labeling
As the needs of brands evolve to match aggressive goals for sustainability, productivity, and differentiation, the entire value chain will have to continue to innovate, adapt, and collaborate. We're all in this together, and together we can succeed.
