Holiday Shopping Offers Green Proof

Forget about stamping, embossing, high-gloss packaging, design work, artwork or anything else physical about a package at this time of year. You've got your list, you know what you're looking for. What the package looks like doesn't matter as long as it easily identifies that it matches the item on your list. BUT, that being said, there is plenty of impulse buying going on right now no doubt, and packaging of course plays a huge role in it. While I haven't done much impulse buying this season (like they sing in Sweeney Todd, "Times is hard"), I still notice packaging. If I didn't notice it after being at a magazine called packagePRINTING for two and a half years, there would be something seriously wrong with me!