Research

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

The package printing industry has rounded the corner in its digital journey, as printers and converters, along with their brand owner customers, have moved beyond the adoption phase and are now in position to strategize on how to leverage the technology to enhance their businesses.

The label industry is rapidly transforming, driven by advancements in automation, technology, and updated supply chain strategies. What was once a predictable segment has become a dynamic field where converters must adapt to stay competitive. This report explores how leading companies are leveraging these innovations to navigate challenges like changing consumer behaviors and supply chain disruptions.

The analog to digital transition presents both opportunities and challenges to package printers, but with a powerful digital front end (DFE) at the helm, printers and converters can stay at the top of their industry, even as production processes evolve.

More Blogs