Digital Package Printing – The Value Proposition for the Brand Owner

With all the news chatter around digital printing for packaging coming out of PRINT 13 and Labelexpo this fall, I thought it appropriate to bring the Digital4Packaging readership some insights we have on the topic. This and subsequent articles will be comprised of excerpts from a 155 page report we have published titled, Is Digital Printing Part of Your Brand or Operational Strategy? The report is tailored for Brand Owners and their Supply Chain Partners who are seeking information on the use of digital printing for packaging. The report was written in conjunction with Mike Ferrari of Ferrari Innovation Solutions and I feel is ideally suited to this venue.