Design for Extended Color Gamut
Extended Color Gamut (ECG) printing, adding a limited number of select colors to the palette of standard process cyan, magenta, yellow, and black inks to create more vibrant colors, is not a new concept. The Hexachrome ECG system, among others, has been around for years. ECG is enjoying a re-surging interest and there are a few design techniques to improve the success of this printing strategy.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.
