YottaMark

Counterfeiting, diversion, and contamination of products are big, “burning platform” problems. The results of a recent Purchasing Magazine survey show that 42 percent of buyers consider counterfeiting a “serious problem,” and 44 percent report falling victim to counterfeiting. The Organization for Economic Co-operation and Development (OECD) estimates counterfeiting costs brand owners $200 billion annually. The food industry was hit hard by a series of recent contamination issues. The U.S. spinach market was down about 40 percent a year after E. coli killed three and sickened 200. A recent survey of U.S. households found that 88 percent of consumers would buy a traceable product

OMAHA, Neb.—Corporate Express Document & Print Management (CEDPM), a wholly-owned subsidiary of Corporate Express NV, announced that Utah-based Eagle Eye has selected HarvestMark (www.harvestmark.com), a unique solution powered by YottaMark, to provide instant traceability for Eagle Eye’s fresh produce offerings. Eagle Eye will use HarvestMark on products including tomatoes, peppers, melons and potatoes, according to its Produce Warehouse Manager Mike Jacobson. HarvestMark allows anyone, anywhere, to instantly trace fresh produce via the Web or cell phone from the home or store back to the specific ranch, field and date on which it was picked. It provides unit-level, consumer-facing traceability for field-packed fresh

OMAHA, Neb.—Corporate Express Document & Print Management (CEDPM), a wholly-owned subsidiary of Corporate Express NV, announced an industry milestone with its launch of HarvestMark (www.harvestmark.com), a unique solution powered by YottaMark technology that instantly traces fresh produce via the Web or cell phone from the home or store all the way back to the specific ranch, field and date on which it was picked. This innovative solution proved successful in field trials earlier this year in Northern California. CEDPM has partnered with YottaMark, a Redwood City, Calif.-based technology company that provides the technology behind HarvestMark, to provide a unit-level, consumer-facing traceability solution