Watson Label Products

Even with computer renderings aiding in early packaging evaluations, it's important not to overlook the sense of touch. YOU ARE PARTICIPATING in a specifications meeting during the early phase of a new package's lifecycle—its birth, from concept to idea. But do ideas always look better on paper? Change the term "paper" to substrate and add a three-dimensional flavor and Rob Wallace, managing partner of New York-based Wallace Church, would say, "absolutely." Wallace is on the front lines of taking a package concept to maturity—from the glimmering imagination crafted by zealous marketing professionals, to a carefully designed concept that can stand on its own

by Michael Paeth, President, FlexoGrafix The one thing consistent in the world of prepress is change ... daily! If keeping up with new software, proofing, screening technology, plate exposure technology, direct-to-plate, and the myriad of other ever-changing facets of prepress isn't for you, you are not alone. But before you put your work into the hands of a trade shop, you should evaluate your needs, and then evaluate the trade shop that will be getting your work. Here are the "Top 10" criteria (in ascending order) to keep in mind when deciding on a trade shop to handle your work. Since everyone's needs