Rad-Cure Corp.

Specialty inks are the cherry on top. Just like cherries add a little something extra to a gooey hot fudge sundae, specialty inks give consumers a special treat that enhances an already attention-grabbing package. “Packaging converters in today’s marketplace are routinely looking for innovative ways to attract consumers to the shelves,” says Joe Schlinkert, technical director, Color Resolutions International. “Increasingly the converters are asking their ink suppliers to develop inks that truly stand out and grab the consumer’s attention.” He explains that some approaches being used include phosphorescent inks that glow in the dark, high luster metallic inks, pearlescent inks that change color based

With the use of shrink-sleeve labeling for product decoration growing at a double-digit rate, suppliers of shrink film inks are developing a steady stream of products to carve out a piece of the action. But in addition to the normal adhesion issues that are common with non-porous film applications, shrink inks have several other factors to contend with that make their development more challenging. Some of these issues include distortion (cracking, delamination, etc.), blocking, coefficient of friction (COF), and in food and beverage applications, low odor. Demanding applications Shrink labeling is growing in popularity because it offers brand managers at least two advantages. It