ITW Foilmark

Acpo Offers clear, matte, thermal transfer printable, UL registered, easy release and UV resistant polyesters. Write 993, Visit www.acpo.com Acucote A founding member of The Brand Protection Alliance and member of NASPO and the CACP. Write 994, www.acucote.com AET Films Provider of flexible packaging, product labeling, consumer packaging, and graphic media films. Write 995, aetfilms.com Alufoil Products Co. Offers laminated foils, available in text weights from 15 lb. through 80 lb., and in cover weights. Write 996, www.alufoil.com API Foils Hot stamping foils and supplies: metallic, pigment, pearl, specialty, and holographic foils. Write 997, www.

Foil is a popular addition to packaging, but it has a few converting/printing quirks. To help solve common foil woes, pP recently went to foil suppliers seeking solutions. FOIL STAMPING HAS become a necessary capability for printers and converters to have. The substrate graces packaging in every market, and more and more consumer product companies are redesigning their packaging to include foil. Nowadays, if printers and converters don't have foil stamping equipment, they are positioning themselves to lose new and old customers. "With more and more customers using foils for their labels it is more important than ever that a printer is able to

For sprucing up a product's image, foil decorating has lots to offer. HERE'S ONE WAY to make a product stand out on a store shelf: don't make it bright and shiny. It will stand out—just like the Model T once did when Henry Ford said that cars come in one color, black. Today's products that are vying for the consumers' purchasing dollars must be bright and shiny. It's a fact of life on the store shelf. Although there is no question that high-end products must provide this high-quality look, it is also necessary for just about any product category, at any pricing

Acucote Pressure-sensitive labelstocks with environmentally safe, water-based, permanent, removable, and specialty adhesive formulations. Write 977, Visit www.acucote.com API Foils Hot stamping foils and supplies: metallic, pigment, pearl, specialty, and holographic foils. Write 978, Visit www.api-worldwide.com Avery Dennison, Fasson Roll N.A. Innovative Fasson-brand pressure-sensitive and non-adhesive paper, film, and specialty roll products used by label converters and consumer products packaging designers and manufacturers. Productivity, profitability, and growth achieved with innovative Fasson Advantage™ offering best-in-class service solutions such as next-day delivery, Fasson EXACT™ and RollXchange, an online marketplace for trading surplus roll products. Write 979, Visit www.fasson.com Arjobex Polyart™

No longer limited because of price and availability, holographic substrates are going mainstream. While the idea of holograms and holographic materials have been around for years, most converters—as well as suppliers—have ignored the technology for mass market applications because it was expensive and hard to get. As interest has grown however, suppliers now realize that holography has grown from niche products, seasonal promotions, and security applications to more mainstream packaging. Once reserved only for premium packaging marketers, holographics are enabling marketers of food, consumables, and more common products to boost shelf appeal and sales. Applied Extrusion Technologies (Newark, Del.) has fully committed

Acucote Pressure-sensitive labelstocks with environmentally safe, water-based, permanent, removable, and specialty adhesive formulations. Specialists in thermal transfer media. Visit www.acucote.com API Foils Hot stamping foils and supplies: metallic, pigment, pearl, specialty, and holographic foils. Visit www.api-worldwide.com Avery Dennison, Fasson Roll N.A. Innovative self-adhesive solutions for consumer products and label products. Fasson-brand pressure-sensitive and non-adhesive coated papers, films, and foils in roll form are widely used in brand identity, bar code labeling systems, product identification, and other applications by label converters and consumer products package designers and manufacturers. Visit www.fasson.com Contract Converting Contract Converting's Roll Express™ program

If a consumer product doesn't leap off the shelf with its graphic appeal, it might just be there awhile. by Tom Polischuk THE BATTLE FOR the consumers' buck is fought on many fronts, but usually a consumer product company's (CPC) last shot is taken at the store shelf. All those advertising dollars might not mean much if a competitor is able to get a potential buyer to pick up its product just because of its attention-getting graphics and packaging. CPCs are well aware of this and that's why you see such attractive packaging just about everywhere on the store shelves. At the forefront