Graphic Packaging International

To say that both packaging design and materials have taken on vastly increased importance isn’t saying anything new. As advances in ink technologies and substrates occur, packaging becomes more than just a means to transport and display product—it becomes a critical tool to draw consumers to individual products. “The function of packaging is no longer limited to containing and protecting the product,” says Amir Veresh, VP marketing and business development, HumanEyes Technologies. “Packaging [has become] a main tool for product vendors to prevail in the sales-per-square-foot war.” One group of substrates is enjoying increasing popularity as a means to attract consumers. Holographic and

In today’s demanding retail marketplace, the ability of a food manufacturer to innovate and respond to retailers’ requests is constantly challenged. The pressure often falls to both the food manufacturer and its suppliers to rapidly develop and implement solutions. For Bush Brothers & Company, the solution identified for its club store multi-packs of baked beans was the Pantry Vendor™ dispenser from Graphic Packaging International. This package provides a powerful in-store billboard, which retailers have indicated can play a critical role in store display selections, and to consumer recognition of displayed products. “The challenge posed to us by Bush Brothers & Company was to

A converter needs to be armed with the right information to be able to make an educated decision when it comes to metallized papers and films. CONVERTERS HAVE AS tough a job choosing the right product as consumers do in a crowded supermarket. Converters have to go in, no-holds-barred, armed with all the information they can possibly find. With checkbooks in hand, and information abounding, printers can make the best possible choice for both themselves and their customers. packagePRINTING has gathered information from some of the top metallized paper and metallized film suppliers to compare and contrast the two substrates to help converters make

Holograms can do more than just attract consumers. They can also protect against counterfeiting, diversion, and product tampering. ACCORDING TO MARTY KELEM, sales and marketing manager, Spectratek Technologies, a consumer travels at seven miles per hour down store aisles, which only allows a product one-tenth of a second to make its impact. An impulse purchase occurs half of the time when a consumer visually notices the product, but that rate raises to 85 percent when the product is touched by the consumer. This is one of the main reasons for all of the product displays at the checkout aisles of retail stores.

MARIETTA, Ga.—Graphic Packaging International's laminations unit announced today the launch of ASAP (Accelerated Supply Access Program), designed to provide delivery of ready-to-print metallized film and holographic rolls and sheets in under two weeks for less-than- truckload volumes. "The ability of metallized film and holograms to grow sales volume is a frequent topic in the converting industry. However, carton makers are frustrated by long lead times and having to source multiple vendors for different materials," said Michael Dillon, business manager for GPI's lamination business unit.  "The ASAP program is designed not only to provide quick turnaround but also to allow one-stop shopping for a variety

Today's packaging needs to sell itself, and metallic inks and metallized paper and films are making that job a little bit easier. IT'S BEEN SAID, "All that glitters is not gold." However, a glittering package can defy that age-old adage. With the help of metallic inks and metallized substrates, a package can pop off the shelf, attracting consumers and leading to sales. In the end, that's money in the brand owner's pocket and repeat business for a package printer. But how important is it really, to add glitz and glamour to a package of razors or a bottle of iced tea? Very, according to

Color, glitz, and sparkle will be all around you in your stroll down the store aisle. By Tom Polischuk Editor-in-chief LOOK AROUND THE store shelves next time you drop by your local supermarket. Chances are, what catches your eye will be any number of products whose packaging literally sparkles on the shelves, or gives you a 3D view of the product's image, or changes its image as you look from different angles. Much of what you'll see comes from the use of holographic substrates. These materials can provide colorful, sparkling images with 3D and motion effects. Not quite as prevalent at this time,