In continuing efforts to develop packaging that meets the needs of brands, retailers and consumers, Georgia-Pacific Corrugated, a manufacturer and marketer of corrugated packaging, recently introduced the launch of its latest advancement, Brand Ready Packaging (BRP).
While sustainability is currently top-of-mind for all Consumer Packaged Goods (CPG) companies, shelf impact remains a high priority. With so much of a product’s brand integrity tied to package design, any redesign—big or small—is an important decision.
ATLANTA, Ga.—Georgia-Pacific announced that it is extending its Packaging Systems Optimization (PSO) service program to non-customers. The PSO program is designed to help companies achieve greater profitability and sustainability by identifying packaging supply chain inefficiencies. Georgia-Pacific has identified more than $180 million in annual savings for customers since 2002. The newly announced service extension will enable eligibility of non-customers to engage in PSO assessments to gain greater insight into how to optimize packaging supply chains. “The PSO service extension is a direct response to increased demand from companies interested in learning more about how to achieve greater sustainability, as well as cost savings,” says
ATLANTA, Ga.—Georgia-Pacific has announced service extensions to its Packaging Systems Optimization (PSO) Program to non-customers at PACK EXPO 2007 in Las Vegas, Nev., Oct. 15-18. The PSO program is designed to help companies achieve greater profitability and sustainability by identifying packaging supply chain inefficiencies. Georgia-Pacific has identified more than $180 million in annual savings for customers since 2002. The newly announced service extension will now enable eligibility of non-customers to engage in PSO assessments to gain greater insight into how to optimize packaging supply chains. “The PSO service extension is a direct response to increased demand from companies interested in learning more about how
ATLANTA, Ga.—Georgia-Pacific recently launched its Packaging Systems Optimization (PSO) microsite, highlighting the company’s program to help customers reduce total packaging costs while achieving greater sustainability with a short lead time. The site also offers the PSO Calculator, a web-based tool that quickly estimates potential sustainability improvements. With the calculator, site visitors simply input current corrugated spend. The PSO Calculator then estimates potential savings in terms of raw material cost, energy consumption and greenhouse gas emissions (GHG). Georgia-Pacific’s PSO program is a rigorous, five-step process, in which a team of packaging experts and engineers analyze a company’s entire packaging supply chain from package design and
BRUSSELS, Belgium—RISI announced that UPM President and Chief Executive Officer Jussi Pesonen has been selected as the first-ever European CEO of the Year for the forest products industry. Pesonen will be presented with the award at the 9th RISI European Pulp & Paper Outlook Conference in Barcelona, Spain to be held on March 25-27, 2007. Pesonen was nominated European CEO of the Year in a survey, conducted by RISI, of investment analysts and portfolio managers covering the forest products industry. The criteria for nomination include leadership, vision, and strategic accomplishment. UPM is one of the world’s leading forest products groups. The company had sales
ATLANTA, Ga.—Color-Box, a division of Georgia-Pacific, recently designed the packaging for Dixie’s® PerfecTouch Grab N Go™ insulated 12 oz. paper cups. Aimed at driving sales of the popular insulated cup during the holidays and year long, the packaging holds 14 cups and lids in an easy-to-carry and easy-to-store shrink-wrapped box and is available at retail outlets around the country. Dixie PerfecTouch is Georgia-Pacific’s patented paper cup for hot beverages. It features a non-slip grip, double-insulated wall and snap-on dome lid to help secure hot beverages safely in the consumer’s hand. “Color-Box has created an integrated package design concept and production program to support our
