Epson America

Explore new and advanced digital label and flexible packaging technology with Epson exclusively on the PRINTING United Digital Experience platform, all at not cost.

Epson has launched the new SurePress L-6534VW digital label press, designed for label converters investing in a digital label press for the first time or looking to expand production facilities. Epson will showcase the new press, as well as the SurePress L-6034VW and L-4533AW and workflow automation solutions with Wasatch RIP, at Labelexpo Americas.

"People buying packaging want to deal with someone who understands packaging," says Harley Frank. This seems only logical, but it is one of the driving philosophies at Admiral Packaging in Providence, Rhode Island.

Tennessee-based Graphic Label Solutions (GLS) was seeking an alternative to its existing label production process. The company was using screen printing as well as a wide-format printer to produce labels. But as run lengths shortened, the screen printing process became cost-prohibitive, and digital wide-format printing lacked the throughput needed to meet demand. In addition, GLS was seeking new business, a more efficient way to finish its work, and sought an environmentally sustainable solution to match the company's desire to have as small an environmental footprint as possible.

Industry news on the package printing industry including Mark Andy, NewPage, Heidelberg, Sonoco, Mimaki, Epson, Douglas Machine, Quad/Graphics, MBO, and MPS.

The C7500 system is designed to efficiently and cost-effectively meet the needs of industrial manufacturers fulfilling high mix label requirements and variable printing demands. Epson’s patented PrecisionCore technology is a critical feature that enables the new printer to deliver speed, economy and print quality to manufacturers. The modular print chip merges enhanced print speed, image quality, ink durability and color resolution with the flexibility to cost-effectively scale up production as needed.

Private label branding, regulatory compliance and supply chain optimization are driving the increased use of product pictures, logos, color warnings and variable data elements. To help industrial manufacturers and label converters overcome these challenges, Epson America is introducing the ColorWorks C7500 Label Printer with Just In Time Color (JITC) Labeling.

Returning to Rosemont, Illinois September 9-11, the 25th anniversary of Labelexpo Americas remains dedicated to label converters and has been expanded to cover package printing and areas of interest for brand owners.

Short runs are becoming business as usual for converters, with brand owners wanting more and more runs of reduced lengths. A recent InfoTrends survey of packagePRINTING readers set out to see to what extent such runs are becoming more common. We obtained responses from 69 companies, each a converter of labels, folding cartons or both. The general results indicate that respondents' print jobs now include a significant share that is less than a few thousand linear feet, and that the share is growing.

The label market continues to be amazingly dynamic and presents an immense range of opportunities for converters no matter which technologies they use. And best of all, it's only going to grow and expand. No one, after all, wants to live in a world without labels.