Emtec/Northeast

Keeping Up With the Competition
September 1, 2002

More and more package printers are turning to contract converters. A LONG-TIME customer approaches you with an idea for a cool new package. Everything is going perfectly—until you notice the whole project hinges on the use of a corona treated substrate. Too bad you don't have corona treating capabilities. So your mind starts racing through all the possibilities … Your first instinct is to turn down the job, but why risk losing a customer? You can shell out the money for a new system—you'll definitely use it again—but that takes valuable time and capital. You can recommend the use of a different