Crown Roll Leaf Inc.

Special effects like foils, metallics and holograms can go a long way toward making a package catch a consumer's eye and trigger the moment of truth.

Featured Products for the flexographic, narrow-web and package printing industries, including Crown Roll Leaf, Schober USA, UEI Group, UniSphere, ITW Foils,Kocher-Beck, MK Masterwork USA, Heidelberg and KURZ.

In the words of John Giusto, senior vice president of manufacturing, Curtis Packaging, foil decorating “is still probably the most significant enhancement that can be made to a package.” That’s a pretty strong choice of words, but not entirely out of line. Foil decorating is a very useful way to differentiate one package of graham crackers from another as they stand side by side on a supermarket shelf. It permeates high-end cosmetic packaging. “A high-end cosmetic package is not a high-end cosmetic package unless it has foil stamping on it,” says Giusto. “It just exudes quality or upper end.” High quality means higher value,

Holograms can do more than just attract consumers. They can also protect against counterfeiting, diversion, and product tampering. ACCORDING TO MARTY KELEM, sales and marketing manager, Spectratek Technologies, a consumer travels at seven miles per hour down store aisles, which only allows a product one-tenth of a second to make its impact. An impulse purchase occurs half of the time when a consumer visually notices the product, but that rate raises to 85 percent when the product is touched by the consumer. This is one of the main reasons for all of the product displays at the checkout aisles of retail stores.

Color, glitz, and sparkle will be all around you in your stroll down the store aisle. By Tom Polischuk Editor-in-chief LOOK AROUND THE store shelves next time you drop by your local supermarket. Chances are, what catches your eye will be any number of products whose packaging literally sparkles on the shelves, or gives you a 3D view of the product's image, or changes its image as you look from different angles. Much of what you'll see comes from the use of holographic substrates. These materials can provide colorful, sparkling images with 3D and motion effects. Not quite as prevalent at this time,

Acucote Pressure-sensitive labelstocks with environmentally safe, water-based, permanent, removable, and specialty adhesive formulations. Write 977, Visit www.acucote.com API Foils Hot stamping foils and supplies: metallic, pigment, pearl, specialty, and holographic foils. Write 978, Visit www.api-worldwide.com Avery Dennison, Fasson Roll N.A. Innovative Fasson-brand pressure-sensitive and non-adhesive paper, film, and specialty roll products used by label converters and consumer products packaging designers and manufacturers. Productivity, profitability, and growth achieved with innovative Fasson Advantage™ offering best-in-class service solutions such as next-day delivery, Fasson EXACT™ and RollXchange, an online marketplace for trading surplus roll products. Write 979, Visit www.fasson.com Arjobex Polyart™

A growing need for security packaging opens up opportunities for converters to increase their customer base and income. THE TYLENOL MURDERS of 1982, the 1993 bombing of the World Trade Center, and last year's Procrit® drug scare all have something in common: they're all the result of product counterfeiting and/or tampering. Once deemed relatively harmless problems, counterfeiting and tampering have turned out to be sinister crimes that threaten public safety and encumber economies around the world. The statistics are dismal. • In a blitz this past summer, the FDA and the U.S. Customs Service found that 88 percent of drug products examined at mail facilities

The pressure-sensitive label market continues to stretch itself in pursuit of increased market opportunities. Could it do more to extend its reach? On top of the lingering challenges of overcapacity and maturity in the narrow-web industry, the pressure-sensitive label market is having to weather a persistent price squeeze and steady inroads by alternative label and package structures. How are pressure-sensitive converters and suppliers staying strong in the face of these market forces? Statistics have long favored this label segment, and for good reason. "Pressure-sensitive has the widest application base of any label decorating method," says Jennifer Dochstader, managing director at Label and Packaging Communications

No longer limited because of price and availability, holographic substrates are going mainstream. While the idea of holograms and holographic materials have been around for years, most converters—as well as suppliers—have ignored the technology for mass market applications because it was expensive and hard to get. As interest has grown however, suppliers now realize that holography has grown from niche products, seasonal promotions, and security applications to more mainstream packaging. Once reserved only for premium packaging marketers, holographics are enabling marketers of food, consumables, and more common products to boost shelf appeal and sales. Applied Extrusion Technologies (Newark, Del.) has fully committed

Acucote Pressure-sensitive labelstocks with environmentally safe, water-based, permanent, removable, and specialty adhesive formulations. Specialists in thermal transfer media. Visit www.acucote.com API Foils Hot stamping foils and supplies: metallic, pigment, pearl, specialty, and holographic foils. Visit www.api-worldwide.com Avery Dennison, Fasson Roll N.A. Innovative self-adhesive solutions for consumer products and label products. Fasson-brand pressure-sensitive and non-adhesive coated papers, films, and foils in roll form are widely used in brand identity, bar code labeling systems, product identification, and other applications by label converters and consumer products package designers and manufacturers. Visit www.fasson.com Contract Converting Contract Converting's Roll Express™ program