March 1, 2005
Tag and label printers are facing a double-edged challenge—maintain margins in the short term, while investing in technologies that may determine the future course of their businesses. TODAY'S TAG AND label printing business is dynamic to say the least. It is experiencing a wide range of challenges and new opportunities that require printers to stay focussed on overall market conditions and, in some cases, to make key decisions as to the future direction of their companies. On the downside, some of the traditionally strong (and large) label markets are mature and are experiencing stiff competition from alternative printing methods. The Freedonia Group's
