Color-Logic and Xerox Show Metallic Capabilities

The Color-Logic (PRINTING United Booth 10564) Process Metallic Color System will be sold by Xerox (PRINTING United Booth 12345, 12541) operating in EMEA as an option with the Xerox Iridesse™ press — the only digital press that can print metallic gold, metallic silver, white and clear dry inks, as well as conventional CMYK. Color-Logic is a commercially available color communication system providing 250 metallic colors when using CMYK with silver ink or CMYK with white ink on metallic substrate. Color-Logic also enables graphic designers to produce a broad variety of embellishments when using the Xerox Iridesse press. With the Color-Logic software, licensed Xerox EMEA printers can provide their internal designers — or outside designers, agencies or corporate clients — with the tools, education and training necessary to fully utilize the metallic capability of the Iridesse press.

"Unfortunately, graphic designers rarely receive formal training in metallics, but the Color-Logic software enables them to fully utilize the Xerox Iridesse to produce outstanding metallics," said Mark Geeves, Color-Logic Director of Sales and Marketing, discussing the distribution agreement. He continued, "The Color-Logic motto is 'All Print Starts with Design,' and our focus is to provide designers, agencies, prepress personnel and brands with the necessary tools to fully utilize platforms like the Xerox Iridesse press. Used together, the Iridesse Press and the Color-Logic Design Suite (Adobe palettes and plugins) produce outstanding metallic special effects and embellishments."