Features

Last year was unlike anything the packaging industry has endured in the past. But with 2020 behind us, what are the lingering trends of an unprecedented year?

Producers of packaging and labels were better prepared than many to confront the rigors of doing business in the middle of a pandemic. Tested as never before, they did what it took to meet an extraordinary surge in demand from their customers.

The buying habits of label and packaging customers are changing, and new technologies exist to support them. Through digital storefronts, buyers can access the short-run, quick turnaround production services they’re increasingly shopping for.

The benefits of process control can be wide reaching, improving efficiency for converters, and delivering quality results to brand owners. But implementing these practices requires a focused strategy.

As brand owners seek to provide increased protection for their products, packaging security plays an important role in ensuring integrity throughout the value chain.

Consumers place a great deal of trust in brands to provide safe food products, and it’s up to converters and brand owners to develop packaging that ensures food safety.

Packaging design and production are two key components of creating a successful final package. But how can package printers and designers improve their collaborations throughout the process?

In packaging, automation isn’t about robotizing the machines and pushing humans to the margins. It’s a practical solution for getting the most output from the equipment, the highest return on the technology investment, and the best performance from press operators.

For brands in the beverage segment and beyond, shrink sleeves are providing cost-effective, decorative packaging options. Packaging Impressions spoke with three package printers that have entered the shrink sleeve segment to learn how this growing packaging trend has benefited their company and customers.

Digital and conventional printing have long been considered to be complementary technologies. However, when combined as hybrid printing technology, it can bring the best of both worlds to a single solution.