Features
For some brands, the packaging is just as important as the product. The Unemployed Philosophers Guild shares why it places such a strong emphasis on packaging.
Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed his rod and reel and headed for his favorite lake. Rowing out to the middle, he cast his line and waited ... and he waited ... and he waited.
Curtis Packaging, a folding carton converter in Sandy Hook, Conn., has always been at the forefront of sustainability in packaging, and has now made it part of its mission to help other companies boost their environmental initiatives while saving money.
Zumbiel Digital has installed the first Kodak PROSPER 6000S inkjet web press for packaging. What makes Zumbiel’s digital press unique is its combination of full width digital printheads, seven flexographic print stations and in-line diecutting, along with run speeds in excess of 200 m/min.
Hub Folding Box continues to innovate and invest in new technologies that allow brands to differentiate their package at retail. Tony DiRico, president and CEO, explains why packaging is the key communicator to consumers.
Tap Packaging Solutions was one of the first adopters of the HP Indigo 30000 digital press, designed specifically for folding carton production. Since the press was installed, the Tap Packaging team has become experts in producing folding cartons that can only be printed digitally.
From single-pass, direct digital printing to the rise of e-commerce, the corrugated packaging segment is booming with new opportunities.
New technology in offset printing offers opportunities to cut costs and makeready times and to increase quality control, ultimately winning over new customers and satisfying existing customers. But first you need to know what options are available.
There are many factors that commercial printers should consider when adding package printing into their mix of offerings. An industry expert and commercial printers share their experiences and what they have learned along the way.
Now in its third year, the Digital Packaging Summit has emerged as the industry’s premier event to connect converters and suppliers for in-depth conversations surrounding the latest in digital technology. Jennifer Dochstader and David Walsh of LPC, Inc., are the co-chairs of the 2017 event and discussed their expectations for this year.