Features

Packaging is in demand across nearly all market segments. Package printers and converters on the pulse of market trends will have a competitive advantage.

With the rapid rise of ecommerce, social media and instant access to information, the ways in which consumers are purchasing products are changing. Understanding these consumer data and trends can lead to successful packaging.

While each packaging format has sustainability attributes, paperboard-based folding cartons earn strong marks in recyclability and material renewability.

By partnering NAPCO Media with SGIA to develop PRINTING United, the focus is on the future. The goal of the event is to listen intently to the market to ensure the success and growth of all market segments within the graphic arts industry.

Labelexpo Americas is underway in Chicago! To get in the spirit of the show, check out these insights from industry experts into the latest opportunities emerging in the label segment of the package printing industry.

If there are any remaining skeptics of the high-quality printing that can be done with digital technology, the work coming out of Multi-Color Corporation's Mile End South, Australia, facility should put those doubts to rest. This digitally printed label proved that it could go head to head with conventional printing, and even earned consideration for the title of Best of Show in the packagePRINTING Excellence Awards.

Eye-catching offset printing, tactile embellishments and the addition of a smokey scent helped Hub Folding Box earn Best of Show in the 32nd annual packagePRINTING Excellence Awards for this folding carton, produced for Crown Royal's Texas Mesquite Canadian whisky.

When a customer approached McDowell Label with a challenging shrink sleeve job for a new line of foaming hand soaps, there was never a question the Plano, Texas-based printer would take on the job and produce it to the customer's specifications. In fact, the final product was so impressive, it was among the top entries in the 32nd annual packagePRINTING Excellence Awards, winning first place in the Flexible Packaging - Flexo (Process) category.

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.

For more than 140 years, Smyth Companies has been a pioneer in labels and packaging, tackling new technologies and exploring ways to serve its customers.