Features

In packaging, automation isn’t about robotizing the machines and pushing humans to the margins. It’s a practical solution for getting the most output from the equipment, the highest return on the technology investment, and the best performance from press operators.

For brands in the beverage segment and beyond, shrink sleeves are providing cost-effective, decorative packaging options. Packaging Impressions spoke with three package printers that have entered the shrink sleeve segment to learn how this growing packaging trend has benefited their company and customers.

Digital and conventional printing have long been considered to be complementary technologies. However, when combined as hybrid printing technology, it can bring the best of both worlds to a single solution.

Continuing advances in conventional and digital production give printers and converters new ways to make corrugated board work just as well for high-graphic packaging as it does for traditional applications.

Small, boutique, and local brands already had unique packaging needs. But as the COVID-19 pandemic impacts the retail landscape, brands and their printing partners are collaborating to adjust.

Trends in online buying habits are driving corresponding changes in the design and production of e-commerce packaging — and the demand appears to have nowhere to go but up.

As brands increasingly seek packaging jobs best suited for digital, printers and converters are faced with a decision between bringing the technology in, or sending the jobs out.

As consumers and brands continue to push for more sustainable packaging, printers and converters have had to lead the charge in eco-conscious production.

A combination of technological advancements in flexography have kept the conventional printing process at the forefront of the package printing industry.

Brand owners are becoming increasingly cognizant of the importance of color consistency in their packaging. It’s up to printers to both meet and manage their expectations.