Interactive Print - Augmented Reality

As society continues to move in a digital direction, printed packaging has maintained its viability in the physical world. But, with the recent announcement that Constantia Flexibles is launching an interactive packaging platform called Constantia Interactive, packaging is taking a major step toward bridging the physical and digital gap.

Just in time for Halloween, packagePRINTING Senior Production Editor Ashley Roberts highlights augmented reality enabled wine labels from Australian brand 19 Crimes. Check out how these labels eerily come to life!

On the second day of the Digital Packaging Summit, Rafi Albo, owner of SEGMARKETING, demonstrated how his company is bringing physical packaging into the digital world and the role that digital printing plays in that equation.

As brands seek ways to make packaging more interactive, some have tried implementing technologies such as NFC, RFID and QR Codes. But, could image recognition technology — like that provided by MYPACK Connect — make it easier for brands and consumers to access the value of smart packaging?

Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.

To promote a popular Belgian television show, Martens Beer has implemented augmented reality and direct print technologies to its PET beer bottles.