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Flexo-Printed Label on Holographic Film Delivers Strong Shelf Presence
March 28, 2023 at 10:27 am

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.

XSYS Celebrates Women in Flexo
March 8, 2023 at 4:42 pm

XSYS, global supplier of flexographic prepress equipment, printing plates, sleeves, and adapters, is marking International Women’s Day on March 8 by highlighting the contributions, experiences and impact of its female employees on the flexographic community.

Produce Packaging Presents Fresh New Look
February 20, 2023 at 5:37 pm

This week’s Package of the Week is the redesigned packaging for gourmet produce company Fresh ‘n Crips Farms and comes courtesy of branding and design firm MBN Creative. View the video to learn more about the new design and how the packaging is printed and converted.

Shimmery Label for Nutraceutical is Brilliant Brand Device
January 24, 2023 at 9:34 am

This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shop’s supplement TrueYou Balancing Act. View the video to learn more about the efficacious label, which was submitted to Packaging Impressions and expertly flexo-printed by Nosco.

XSYS Reflects on a Successful 2022
January 19, 2023 at 10:21 am

After one year as an independent entity, XSYS examines the results of its value proposition for the global flexo prepress community.

Printed Shrink Sleeve Labels Support Brand Innovation
November 22, 2022 at 10:28 am

This week’s episode of POW! Package of the Week looks at the printed shrink labels for La Colombe Coffee lattes. View the video to learn more about the packaging and how they support the gourmet beverage brand.