Digital Printing-Inkjet Roll-to-Roll

Digital printing and workflow implementations by package printers, including items on Roland DGA Corp. and FLEXcon, INX International Ink Co., and Color-Logic. 

Variable data in packaging comes in a variety of forms resulting from an assortment of needs. In some cases, the variable data might be beverage labeling indigenous to a geographic area or other targeted marketing materials. In other applications, the variable data comes in the form of 2D or traditional bar coding to help protect a brand against counterfeiting or diversion. And, in still other cases, the variable data exists as alphanumeric coding to authenticate promotional purchases. Digital presses are the engines used to print variable data. “Digital print engines are the most compatible with variable data as they are designed to manufacture data-driven