Consumables-Substrates - Film

Metallic Look of Shrink Sleeve Hits All the Right Notes for Household Brand
April 11, 2023 at 10:51 am

On this episode of POW! Package of the Week, we look at a printed shrink sleeve that uses package printing innovation to deliver an iconic look for the WD-40 brand. Check out the video to learn more about the printing innovation and how the packaging encourages repeat purchases of the packaged product.

Flexo-Printed Label on Holographic Film Delivers Strong Shelf Presence
March 28, 2023 at 10:27 am

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.

Produce Packaging Presents Fresh New Look
February 20, 2023 at 5:37 pm

This week’s Package of the Week is the redesigned packaging for gourmet produce company Fresh ‘n Crips Farms and comes courtesy of branding and design firm MBN Creative. View the video to learn more about the new design and how the packaging is printed and converted.

Standup Pouch for CBD for Dogs Required Precision Printing, Finishing
February 6, 2023 at 7:58 pm

This week’s POW! Package of the Week is a standup pouch for Charlotte’s Web Calming Chews with CBD for Dogs. View the video to learn more about how Nosco expertly printed and finished the pouch to deliver strong shelf impact and superior product protection.

Shimmery Label for Nutraceutical is Brilliant Brand Device
January 24, 2023 at 9:34 am

This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shop’s supplement TrueYou Balancing Act. View the video to learn more about the efficacious label, which was submitted to Packaging Impressions and expertly flexo-printed by Nosco.

FPA Spotlights Potential Threat to Flexible Packaging Industry
January 18, 2023 at 9:36 am

The Flexible Packaging Association has issued a notice about potential trade actions that threaten the supply chain for a material that plays a crucial safety role in a variety of markets from food and beverage to medical and pharmaceutical.