Business Management - Marketing/Sales

Cory Francer, analyst at NAPCO Research, discusses "The Digital Label Opportunity," one of the two educational sessions he will present at the upcoming PRINTING United Expo.

Today, sending files around the world is common. But in 1998, that was something special. Bill retells the story in this week’s blog.

Provident LLC announced the addition of Rob Reinhart as the Technical Sales Representative for the Northeast United States and Canada.

SUN Automation Group announced it will be the exclusive representative of AL-GAR products and support in the United States and Canada.

When an existing print customer needs promo products, you’ll want them to come to you first. The margins can be lucrative. Here’s why.

Many salespeople face a cycle of high-highs or low-lows at some point in their career. Here are strategies to manage those stressors.

After hard prospecting, you’re sitting in front of a potential client. Want to completely blow them away? Here’s what to say.

At the Fortis Solutions Summit held on April 20, 2023, approximately 100 of the printer's brand-owner customers were empowered with personalized education and service at Fortis’ facility in Lewisville, Texas.

On this episode of POW! Package of the Week, we look at the extended color gamut label for Maui Moisture Heal & Hydrate + Shea Butter Conditioner. View the video to learn how the label update delivers outsized benefits for the package printer and the personal care brand.

What would your business look like if you produced less work but if more of that work was at a higher profit margin?