Business Management - Marketing/Sales

TLMI has announced that LPC Inc., an Austin, Texas-based market research and technical PR firm, has been named the association's agency of record in multiple marketing, public relations and communications service functions.

Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed his rod and reel and headed for his favorite lake. Rowing out to the middle, he cast his line and waited ... and he waited ... and he waited.

Hub Folding Box continues to innovate and invest in new technologies that allow brands to differentiate their package at retail. Tony DiRico, president and CEO, explains why packaging is the key communicator to consumers.

Through a collaborative approach and the latest printing technology, Adcraft Labels helps brands express their message.

Coca-Cola has recently presented Constantia Flexibles with two coveted awards — Supplier of the Year in the secondary packaging category for Simply Orange Juice labels and the Adel Aujan Award for Outstanding Innovation.

Coca-Cola released unique labels in Romania that included detachable wristbands.

A better title for this post might be, “Top 10 (I Didn’t Know That Was a Mistake) Mistakes (That…

Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.

The Paperboard Packaging Council's upcoming Spring Meeting will include a Women's Leadership Workshop, which will focus on successful negotiations. Dr. Ann Bowers-Evangelista, president of Llumos, LLC, will facilitate the workshop.

Taylor Knight, editor of packagePRINTING's sister brand Target Marketing, took some time at the DMA &THEN conference to speak with Jamie Gutfreund of Wunderman about trends in marketing and what marketing and branding can expect from Generation Z. Since Gen Z is so different from the generations before it, package printers will need to evaluate what works and what doesn't based on consumer data and research.