Business Management - Marketing/Sales

Sales and Fishy Marketing
October 18, 2017 at 4:13 pm

Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed his rod and reel and headed for his favorite lake. Rowing out to the middle, he cast his line and waited ... and he waited ... and he waited.

Helping Brands Look Their Best
September 27, 2017 at 12:49 pm

Hub Folding Box continues to innovate and invest in new technologies that allow brands to differentiate their package at retail. Tony DiRico, president and CEO, explains why packaging is the key communicator to consumers.

Wine Label Market Research: The Eyes Have It
May 22, 2017 at 2:57 pm

Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.

PPC Women's Leadership Workshop to Focus on Negotiation Techniques
February 15, 2017 at 10:34 am

The Paperboard Packaging Council's upcoming Spring Meeting will include a Women's Leadership Workshop, which will focus on successful negotiations. Dr. Ann Bowers-Evangelista, president of Llumos, LLC, will facilitate the workshop.