Business Management - Industry Trends
At what will be the largest ever Labelexpo, FINAT, the international label association, will be promoting the future of the label industry through educational events, the release of a European Digital Label Study, promoting sustainability, and more.
Dr Pepper has launched its "Pick Your Pepper" campaign for the second summer in a row, which features hundreds of label designs for the consumer to choose from. Although the label designs lead the campaign, consumers can also download limited edition Snapchat filters and choose from dozens of t-shirts as a prize for purchasing the sweet beverage.
Domino, HP, Mark Andy and Xeikon have joined the 2017 Digital Packaging Summit as keynote sponsors. The Digital Packaging Summit, held from Oct. 23-25 in Ponte Vedra Beach, Fla., is a hosted, invitation-only conference for package and label converters seeking information on how digital printing technology will impact their business and investment decisions.
For label producers who can adapt to the evolving packaging industry, the state of the label segment presents both a positive and profitable environment. But those who are resistant to creative experimentation or new production technologies could find themselves lagging behind the competition.
The InterTech Technology Awards, presented annually by the Printing Industries of America, honor the latest printing technologies that are poised to have a lasting impact on the industry moving forward. This year's winners provided a look at the key technologies impacting packaging's future.
Selling effective packaging requires more than just high-quality print. Four experts in package printing weigh in on the importance of understanding design trends, helping brands express their messaging and how to work together with suppliers and designers.
Heidelberg hosted its Annual General Meeting, in which the Management Board discussed the company’s strategy and the figures for the past financial year with the shareholders. CEO Rainer Hundsdörfer presented “Heidelberg goes Digital!” in his speech, outlining the future direction for Heidelberg.
MPI Label Systems was recently presented with the Spirit of Excellence Award from Hormel Foods for demonstrating the highest levels of quality, delivery, service and customer support throughout the year.
Private label grocery stores like Aldi and Trader Joe's are on the rise in the United States. Now, with the U.S. arrival of Lidl, package printers would be wise to check out the opportunities in partnering with these retailers.
Sprite is harnessing the power of music with its “Summer Sprite Cold Lyrics Series,” featuring rappers on 16-oz. cans and 20-oz.