Business Management – Convergence

As VP of public relations for SGIA, Amanda Kliegl will work to further awareness about the extensive resources and offerings that SGIA provides to members and the industry as a whole. She will be especially focused on communications efforts surrounding PRINTING United, the groundbreaking new trade show built upon the robust foundation of the SGIA Expo.

Deborah Corn, intergalactic ambassador to the Printerverse at Print Media Centr and founder of Project Peacock, sat down with the hosts of the "2 Regular Guys" podcast to talk about PRINTING United, which is where attendees from every aspect of the printing industry will come together under one roof.

We’ll discuss new market dynamics and key considerations to take into account when investigating the migration into new products.

To celebrate our rebranding as Packaging Impressions, the first issue under our new name will feature a cover tip that celebrates our past and looks ahead to the future. Read on to find out how the piece was produced utilizing Komori offset printing and digital embellishments from MGI.

In addition to its 96 educational sessions, PRINTING United — the latest iteration of the SGIA Expo — will feature three half-day intensive workshops on Tuesday, October 22, the day before its official kickoff in Dallas.

Mark Subers, president of PRINTING United and NAPCO Media's Printing & Packaging Group, explains why there is a need for a new large expo – PRINTING United. The event takes place in Dallas, October 23-25, 2019.

The Specialty Graphic Imaging Association’s (SGIA) Quarterly Industry Benchmarking Report, which focused on markets and products, showed strong evidence of industry convergence, in which print service providers offer services and products beyond their traditional scope.

A packaging account is like an annuity for a commercial firm: remunerative and reliable. The opportunity is real, but developing a packaging concentration takes a combination of patience, investment and proven skill.

Midland’s product lineup will be well-suited to the diversified attendee audience at PRINTING United, which has been conceived to offer the industry a new perspective on profiting in segments from garment to graphic, packaging to commercial, and industrial to in-plant.

As printers continue to seek ways to best serve existing and prospective clients, diversifying their product offerings is emerging as a strategy to become a well-rounded supplier. In a recent webinar, two printers and a brand representative discussed how expansion into various packaging segments can provide a boost in sales.