Business Management – Convergence
In addition to its 96 educational sessions, PRINTING United — the latest iteration of the SGIA Expo — will feature three half-day intensive workshops on Tuesday, October 22, the day before its official kickoff in Dallas.
Mark Subers, president of PRINTING United and NAPCO Media's Printing & Packaging Group, explains why there is a need for a new large expo – PRINTING United. The event takes place in Dallas, October 23-25, 2019.
The Specialty Graphic Imaging Association’s (SGIA) Quarterly Industry Benchmarking Report, which focused on markets and products, showed strong evidence of industry convergence, in which print service providers offer services and products beyond their traditional scope.
A packaging account is like an annuity for a commercial firm: remunerative and reliable. The opportunity is real, but developing a packaging concentration takes a combination of patience, investment and proven skill.
Midland’s product lineup will be well-suited to the diversified attendee audience at PRINTING United, which has been conceived to offer the industry a new perspective on profiting in segments from garment to graphic, packaging to commercial, and industrial to in-plant.
As printers continue to seek ways to best serve existing and prospective clients, diversifying their product offerings is emerging as a strategy to become a well-rounded supplier. In a recent webinar, two printers and a brand representative discussed how expansion into various packaging segments can provide a boost in sales.
With nearly 100 curated sessions, three half-day intensives and show-floor amphitheater sessions, the education experience at PRINTING United will address convergence in the printing industry.
The presenters will discuss how they decided on which packaging formats and market segments to pursue.
Registration is open for PRINTING United, the new event from SGIA and NAPCO Media taking place in Dallas, Oct. 23-25, 2019. PRINTING United brings the universe of printing under one roof, serving markets including apparel decorating, graphics production and installation, functional printing, commercial printing, package printing and in-plant.
Southern Carton wanted to offer more to its customers and discovered new opportunities with wide-format digital printing. With its new printer on board, the company has expanded beyond packaging.