Brand Management - Security

Keeping products secure is imperative for brand owners and retailers. Here are some of the technologies available for printers and converters to increase safety.

With production environments becoming increasingly challenging, brand owners and converters alike are demanding more robust, high contrast coding and marking of variable data to ensure compliance and traceability of products and packaging. DataLase will therefore be using the expo to focus on its highly efficient and sustainable case and product coding solutions.

Package printers play an essential role in food and product safety. Through the proper usage of low-migration inks, brands and consumers can rest assured that their products are protected.

At first, Decathlon used RFID technology on one of its own brands to track delivery to the company’s distribution centers and stores worldwide. Soon, the RFID-based tags and labels were implemented on almost every product offered by Decathlon globally.

The Cannabis Resource Guide is a website designed for label and packaging manufacturers looking to provide sophisticated high-end packaging with superior shelf appeal that complies with state regulations, keeps the product fresh, and in many cases, is environmentally friendly.

CCL Label has launched CANtastic, a new type of aluminum can packaging that offers maximum hygiene and ideal marketing possibilities for promotions.

Great American Packaging has received the highest rating possible on the recently completed IFS PACsecure audit, a Global Food Safety Initiative (GFSI) recognized food safety certification program. The audit represents a rigorous evaluation process to ensure companies like GAP have well-documented and implemented food safety practices enterprise-wide.

Diamond Packaging has announced the introduction of its new Diamond Lockbox folding cartons, an upscale, certified child-resistant packaging solution for medical or recreational marijuana products.

Avery Dennison offers security technologies to help converters create tamper-resistant packaging and solutions for brand owners.

As brand owners seek to provide increased protection for their products, packaging security plays an important role in ensuring integrity throughout the value chain.