Brand Management - Design

Printed Package Becomes Product in Award-Winning Pouch
June 20, 2023 at 10:21 am

This week's episode of POW! Package of the Week spotlights the Rescue Outdoor Disposable Fly Trap printed by Glenroy. View the video to learn more about how the printed packaging attracts attention on shelf, showcases the product's components, and becomes part of the product.

Shrink Sleeve Is Prime Example of Transformative Power of Printed Packaging
June 13, 2023 at 12:32 pm

This week’s POW! Package of the Week is the printed shrink sleeve label for Liquid Death water. View the video to learn how the printed packaging attracts attention on shelf, helps make nonalcoholic drinking a stylish and inclusive activity, and supports the fight against plastic pollution. 

Illustrated, Rotary-Screen-Printed Label Celebrates Aveeno’s Natural Ingredients
June 6, 2023 at 9:58 am

This episode of POW! Package of the Week features the rotary-screen-printed label for Aveeno Rose Water & Chamomile Blend conditioner, printed by Multi-Color Corp. Watch the video to learn how the printing technologies and design work together to effectively and elegantly communicate the product’s benefits.

Box Pouch for Coconut Sugar Cake Mix Delivers Gourmet Brand Cues
May 16, 2023 at 11:39 am

POW! Package of the Week spotlights a flat-bottom pouch for a decadent coconut sugar cake baking mix. View the video to discover how the printed packaging delivers taste and texture cues while clearly communicating the brand's values such as its commitment to fair trade.