Brand Management - Design

In this episode of POW! Package of the Week, we spotlight the digitally printed wrapper for Nestle’s KitKat V. View the video to learn about the vegan version of the beloved chocolate treat, the printed packaging with its plant-forward message, and how the packaging is used as part of a larger initiative by Nestle.

On this week's POW! Package of the Week, we check out another sweet package sent to us by The Hornell Brewing Company. View the video to learn how Hornell leverages printed packaging to deliver big brand benefits for a new product in an iconic beverage line.

This episode of POW! Package of the Week spotlights a stellar example of how a printed label can help a beverage brand succeed in a robust and growing market. View the video to learn more about the vibrant nonalcoholic beer market and the printed label for Force Majeure Tripel.

On this episode of POW! Package of the Week, we look at a printed carton that leverages certification icons to steer grocery shoppers’ decisions and assure buyers of the packaged product’s superior quality.

This episode of POW! Package of the Week showcases the printed pouch for Raisels Sours Watermelon Shock, which brings a taste of summer to school lunch boxes. View the video to learn how the flexible packaging was printed and how the brand ensured bold packaging decisions stayed on target.

In this episode of POW, Package of the Week, Packaging Impressions showcases the indirect flexo printed tub and in-mold label for Pancho’s Hatch Chile Queso. View the video to learn more about the printed packaging, package printing processes, packaging converter, brand, and brand design agency.

On this week's episode of POW! Package of the Week, we actually spotlight two printed packages — the fridge-pack carton and mini-can for The Coca-Cola Company's collaboration with Grammy-award-winning singer and songwriter Rosalía.

PPC Flex presented its new branding and visual identity, shortening its name from PPC Flexible Packaging to PPC Flex.

In this week’s episode of POW! Package of the Week, we spotlight the flexo-printed pouch for Fannie May Chocolatier’s Mix S’mores. View the video to learn more about the standup pouch, which is a prime example of flexographic printing delivering detailed graphics and a wide color range.

This week’s episode of POW! Package of the Week is a special edition. In this episode, Packaging Impressions’ senior content editor Dan Marx spotlights a smart-and-active package that optimizes the drinking experience for a U.S.-based brand in the beverage industry.