Brand Management - Design

Digitally Printed Packaging Appeals to Parents Wanting More Calm
December 5, 2023 at 12:11 pm

This episode of POW! Package of the Week spotlights Kenko Calming Body Oil's packaging. View the video to learn more about the packaging’s eco-credentials, the label’s digitally printed design, and the brand’s commitment to empathy.

Captivating Shrink Sleeve Spotlights Multi-Process Printing Capabilities
November 21, 2023 at 9:46 am

This week’s episode of POW! Package of the Week looks at the opulent, printed packaging for Supre Tan’s Eternally Dark Bronzer. View the video to learn more about the shimmering shrink sleeve and McDowell Label’s, a Resource Label Group company, 10-print-station process and use of multiple foils to stunning effect.

A Synergistic Appeal for Pet Parents’ Heartstrings
November 14, 2023 at 12:00 pm

This episode of POW! Package of the Week spotlights the digitally printed packaging for John Dog Soft Bites Bites. View the video to learn how the design and package printing work together to differentiate the product and emotionally appeal to pet parents.

Flexo-Printed Label for Humphrey's Witch Hazel Excels Elegantly
November 7, 2023 at 11:02 am

This episode of POW! Package of the Week spotlights the label for Humphrey's witch hazel, which was printed by Macaran, a NextGen Label Group Co. View the video to learn how the label delivers a distinctive look that effectively..

ZenZero’s Digitally Printed Label is a Hit on Shelf
October 24, 2023 at 2:11 pm

This episode of POW! Package of the Week features the digitally printed label for Mia Kombucha’s ZenZero. View the video to learn more about the naturally fermented product, its printed packaging, and its multi-faceted approach to customer communications.

Carton Makes a Splash in Natural Haircare Market
October 17, 2023 at 8:31 am

In this episode of POW! Package of the Week, we look at a special-edition carton sent to us by Dennis Bacchetta of Diamond Packaging. View the video to learn more about the carton and how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter.

Packaging Is a Tribute to Family’s Legacy in Craftsmanship, Shipbuilding
October 10, 2023 at 12:29 pm

In this week’s episode of POW! Package of the Week, we look at the precision-printed labels for Shipyard Gin. View the video to learn more about the digitally printed labels, the brand’s historic connection to shipbuilding and craftsmanship, and how they worked together to elevate consumer and shopper experiences.