Brand Management - Design

This episode of POW! Package of the Week spotlights the label for Humphrey's witch hazel, which was printed by Macaran, a NextGen Label Group Co. View the video to learn how the label delivers a distinctive look that effectively..

This episode of POW! Package of the Week features the digitally printed label for Mia Kombucha’s ZenZero. View the video to learn more about the naturally fermented product, its printed packaging, and its multi-faceted approach to customer communications.

In this episode of POW! Package of the Week, we look at a special-edition carton sent to us by Dennis Bacchetta of Diamond Packaging. View the video to learn more about the carton and how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter.

Channeled Resources Group recently unveiled its new logo as part of an extended brand strategy.

In this week’s episode of POW! Package of the Week, we look at the precision-printed labels for Shipyard Gin. View the video to learn more about the digitally printed labels, the brand’s historic connection to shipbuilding and craftsmanship, and how they worked together to elevate consumer and shopper experiences.

In this episode of POW! Package of the Week, we spotlight the digitally printed wrapper for Nestle’s KitKat V. View the video to learn about the vegan version of the beloved chocolate treat, the printed packaging with its plant-forward message, and how the packaging is used as part of a larger initiative by Nestle.

On this week's POW! Package of the Week, we check out another sweet package sent to us by The Hornell Brewing Company. View the video to learn how Hornell leverages printed packaging to deliver big brand benefits for a new product in an iconic beverage line.

This episode of POW! Package of the Week spotlights a stellar example of how a printed label can help a beverage brand succeed in a robust and growing market. View the video to learn more about the vibrant nonalcoholic beer market and the printed label for Force Majeure Tripel.

On this episode of POW! Package of the Week, we look at a printed carton that leverages certification icons to steer grocery shoppers’ decisions and assure buyers of the packaged product’s superior quality.

This episode of POW! Package of the Week showcases the printed pouch for Raisels Sours Watermelon Shock, which brings a taste of summer to school lunch boxes. View the video to learn how the flexible packaging was printed and how the brand ensured bold packaging decisions stayed on target.