Brand Management - Design

Crown Holdings, Inc., has relaunched its corporate website, providing better functionality and additional resources.

Learn how to offer a wider color gamut,and why it’s especially important for package printers, for flexographic applications.

The Paperboard Packaging Council (PPC) is currently accepting submissions to its 72nd annual North American Paperboard Packaging Competition, a competition that recognizes masterful carton converting from concept and design, to printing, shipping, distributing, on-shelf appeal, and beyond.

Zip-Pak, a provider of resealable packaging solutions, has introduced four resealable packaging options for pet foods that enhance consumers’ handling of pet food containers.

The road from a packaging concept to a finished product can be a long one, with numerous twists and turns. Before a package can be completed, it goes through an extensive design process prior to being run on a press. And ensuring the desired package is what ends up coming off the press can entail extensive collaboration between designers, production staff and press operators.

Metallic special effects from Color-Logic are now available for flexible packaging. The Color-Logic process, which has previously been available for offset packaging and flexographic printed labels, can now be applied to flexible films and shrink wrap materials, Director of Sales and Marketing Mark Geeves says.

Making the decision to either slightly refresh your package or do a major overhaul depends on the health of your brand. We often see brands that have been declining over the years, yet are hesitant to implement a packaging redesign. Today's brands need to continually advance forward to remain relevant. If you think of your brand's packaging as the living, breathing way in which your product is brought to life, then continually evolving your package makes ROI sense.

Kevin Cullen, president of Apex Die, offers tips on how to create visually captivating packages using UV (ultraviolet) coating, that are more likely to get picked up at the point-of-sale.

When Nestlé Dreyers evaluated one of its venerable brands, Häagen-Dazs, it decided that it needed to make it more relevant for today’s younger consumer without damaging its high-quality, premium brand image.

The world’s leading synthetic motor oil brand is one of the most consistent packagers and marketers on the store shelves today: Mobil 1.