Brand Management - Design
In a joint project with packaging manufacturer Edelmann, Schreiner MediPharm has developed an innovative solution that makes important product information accessible on the exterior of folding cartons.
World Wide Packaging, a provider of cosmetic packaging components and plastic tubes, has developed a unique package for lip gloss that it has called ‘Flip Gloss’ because of its flip-down top.
Plastic Technologies, Inc. (PTI) is offering a new shelf-ready modeling capability which provides brand owners with a wide variety of “water clear” or tinted plastic container prototypes closely resembling final production pieces.
Victor Dixon, president and COO of Rondo-Pak’s U.S., location in Norristown, PA, says pharmaceutical and nutraceutical packaging has two primary functions. One, of course, is to protect the product. But the other is to serve as a communications vehicle throughout the supply chain. That communications aspect, Dixon explains, can often be the key to developing consumer loyalty to the product.
Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…
There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.
The 2015 DuPont Awards for Packaging Innovation will be remembered as the year of design as 77 percent of the winners are being honored for design excellence in enhancing the users’ experience.
Creative Edge Software has launched a major upgrade to IC3D Suite, the world’s first Real-Time 3D packaging design and visualization software.
Consumers rely on health and beauty products in their daily lives. They expect these products to help them look better, feel better and improve their overall cleanliness and confidence. And while most products do deliver against these expectations, how each brand conveys the promise of their product to the consumer is what differentiates them on store shelves.
Thoro Packaging received five awards at the PIASC’s Graphics Night. The awards included the People’s Choice Award.