Brand Management - Design

World Wide Packaging Introduces ‘Flip Gloss’
July 28, 2015 at 12:45 pm

World Wide Packaging, a provider of cosmetic packaging components and plastic tubes, has developed a unique package for lip gloss that it has called ‘Flip Gloss’ because of its flip-down top.

Plastic Technologies Launches Shelf Ready Modeling Capability
June 2, 2015 at 9:00 am

Plastic Technologies, Inc. (PTI) is offering a new shelf-ready modeling capability which provides brand owners with a wide variety of “water clear” or tinted plastic container prototypes closely resembling final production pieces.

Protect and Inform
June 1, 2015 at 5:29 pm

Victor Dixon, president and COO of Rondo-Pak’s U.S., location in Norristown, PA, says pharmaceutical and nutraceutical packaging has two primary functions. One, of course, is to protect the product. But the other is to serve as a communications vehicle throughout the supply chain. That communications aspect, Dixon explains, can often be the key to developing consumer loyalty to the product.

Partners in Packaging
June 1, 2015 at 5:02 pm

Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…

Best Practices: Communicating with the Brand Owner
June 1, 2015 at 4:37 pm

There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.

DuPont Announces 2015 Packaging Innovation Awards
May 19, 2015 at 1:36 pm

The 2015 DuPont Awards for Packaging Innovation will be remembered as the year of design as 77 percent of the winners are being honored for design excellence in enhancing the users’ experience.

What Do Consumers Want From Health and Beauty Packaging?
May 12, 2015 at 9:00 am

Consumers rely on health and beauty products in their daily lives. They expect these products to help them look better, feel better and improve their overall cleanliness and confidence. And while most products do deliver against these expectations, how each brand conveys the promise of their product to the consumer is what differentiates them on store shelves.