Brand Management - Design

There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.

The 2015 DuPont Awards for Packaging Innovation will be remembered as the year of design as 77 percent of the winners are being honored for design excellence in enhancing the users’ experience.

Creative Edge Software has launched a major upgrade to IC3D Suite, the world’s first Real-Time 3D packaging design and visualization software.

Consumers rely on health and beauty products in their daily lives. They expect these products to help them look better, feel better and improve their overall cleanliness and confidence. And while most products do deliver against these expectations, how each brand conveys the promise of their product to the consumer is what differentiates them on store shelves.

Thoro Packaging received five awards at the PIASC’s Graphics Night. The awards included the People’s Choice Award.

Crown Holdings, Inc., has relaunched its corporate website, providing better functionality and additional resources.

Learn how to offer a wider color gamut,and why it’s especially important for package printers, for flexographic applications.

The Paperboard Packaging Council (PPC) is currently accepting submissions to its 72nd annual North American Paperboard Packaging Competition, a competition that recognizes masterful carton converting from concept and design, to printing, shipping, distributing, on-shelf appeal, and beyond.

Zip-Pak, a provider of resealable packaging solutions, has introduced four resealable packaging options for pet foods that enhance consumers’ handling of pet food containers.

The road from a packaging concept to a finished product can be a long one, with numerous twists and turns. Before a package can be completed, it goes through an extensive design process prior to being run on a press. And ensuring the desired package is what ends up coming off the press can entail extensive collaboration between designers, production staff and press operators.