Brand Management - Design

Beginning July 1, packaging in the state of Vermont is going to look a little different. The Green Mountain State has passed new legislation pertaining to food packaging and labeling at the retail level. Are you ready for the packaging change?

Although the new Coca-Cola packaging is intended to unify the iconic brand, will it prove to be too confusing for consumers?

Creative Edge Software has announced significant new packaging design capabilities with the release of its iC3D version 4 software, incorporating a number of new features for unprecedented 3D photorealism.

Can packaging graphics influence how consumers perceive the proper serving sizes of food products? A report out of Cornell University indicates just how powerful images on a package can be.

Esko has completely updated its software solutions and relaunched them under the Esko Software Platform umbrella. These new software solutions will debut at drupa 2016.

The Flexible Packaging Association held its Annual Meeting last week in Naples, Fla. Highlights included an award-winning pouch that transforms into a bowl and a wide array of distinguished speakers.

AWT Labels & Packaging, a Minneapolis-based label and flexible packaging printer, assisted in designing and manufacturing a WorldStar Award winning tear tab closure strip for a Fortune 500 company.

More than 20 recruits completed the Paperboard Packaging Council's (PPC) biannual Folding Carton Boot Camp from Nov. 17-18, 2015 at PPC headquarters in Springfield, Massachusetts.

When Erik Knear invented the Santa Signal, a product that electronically announces Santa's arrival, he needed to find a packaging partner to support his low-quantity needs. FoldedColor, based in Corona, California, provided the custom work that he needed.

Diamond Packaging won six awards in the 72nd annual North American Paperboard Packaging Competition. Awards were presented last month at the PPC Fall Meeting and Leadership Conference in Indianapolis.