Brand Management - Design
July 19, 2016 at 10:35 am
Coca-Cola rereleased the fan favorite, Hi-C Ecto Cooler, just in time for the remake of the 1984 classic movie, “Ghostbusters.”
June 28, 2016 at 8:21 am
During the summer months, some brands trade in their everyday packaging for something a little more patriotic. Whether in celebration of Memorial Day, July 4th or the upcoming Olympic Games, red, white and blue packaging will be lining the shelves throughout the summer.
June 20, 2016 at 4:29 pm
The Cavaliers made history when they won the 2016 NBA Finals. Sprite wants to make sure fans are properly prepared to celebrate.
June 15, 2016 at 1:28 pm
Looking at packaging design through a 3D lens adds depth for printers and converters.
May 24, 2016 at 9:55 am
A can with more than 4,000 breweries names printed on it and an edible six pack ring made headlines last week in beer packaging.
May 17, 2016 at 9:52 am
Beginning July 1, packaging in the state of Vermont is going to look a little different. The Green Mountain State has passed new legislation pertaining to food packaging and labeling at the retail level. Are you ready for the packaging change?
April 25, 2016 at 1:17 pm
Although the new Coca-Cola packaging is intended to unify the iconic brand, will it prove to be too confusing for consumers?
April 19, 2016 at 9:58 am
Creative Edge Software has announced significant new packaging design capabilities with the release of its iC3D version 4 software, incorporating a number of new features for unprecedented 3D photorealism.
April 11, 2016 at 9:42 am
Can packaging graphics influence how consumers perceive the proper serving sizes of food products? A report out of Cornell University indicates just how powerful images on a package can be.
March 29, 2016 at 9:01 am
Esko has completely updated its software solutions and relaunched them under the Esko Software Platform umbrella. These new software solutions will debut at drupa 2016.
