Brand Management - Design

Ireland has become the latest country to pass a bill mandating that cigarette and tobacco packages adopt plain packaging. Minister for Health Simon Harris confirmed that the new packaging would feature graphic images and written health warnings.

The folding carton industry is poised for continued growth as technologies that once would have been considered a pipe dream are taking cartons to the next level.

You’ve seen all of the winning entries — now here’s what the judges had to say about the 30th annual packagePRINTING Excellence Awards.

Thorough communication between the design agency, brand owner and printer is crucial in facilitating a seamless workflow. We spoke with experts in packaging design about how to foster strong communication along the supply chain, including a video interview with Kory Grushka of Works Design Group.

Brands and products come and go, but there are the lucky few that have withstood the sands of time, causing nostalgia seekers to yearn for the familiarity of packaging of yore. The success of recent packaging throwbacks indicates that brands are aware of how a vintage look resonates with consumers, even if they aren't directly demanding the change.

Coca-Cola rereleased the fan favorite, Hi-C Ecto Cooler, just in time for the remake of the 1984 classic movie, “Ghostbusters.”

During the summer months, some brands trade in their everyday packaging for something a little more patriotic. Whether in celebration of Memorial Day, July 4th or the upcoming Olympic Games, red, white and blue packaging will be lining the shelves throughout the summer.

The Cavaliers made history when they won the 2016 NBA Finals. Sprite wants to make sure fans are properly prepared to celebrate.

Looking at packaging design through a 3D lens adds depth for printers and converters.

A can with more than 4,000 breweries names printed on it and an edible six pack ring made headlines last week in beer packaging.