Brand Management - Design
February 23, 2017 at 11:47 am
David Luttenberger of Mintel details the key packaging trends that are forecast to play a major role throughout 2017.
February 23, 2017 at 10:46 am
As consumers seek out premium products, brands are eager to create premium packaging. One way to to spruce up any type of package is through the use of foil.
February 23, 2017 at 9:31 am
TPC Printing and Packaging has become a leader in luxury folding cartons by not backing down from challenging projects.
February 21, 2017 at 9:18 am
Instead of waiting until April for its new packaging design to hit store shelves, Busch beer incorporated its new look into the paint job on Kevin Harvick's No. 4 Ford for the first race of the NASCAR season. Will the new look, combined with NASCAR fans' intense loyalty to sponsor brands lead to increased sales for Busch?
February 15, 2017 at 10:02 am
Kernow North America has added gold and copper to the MetaliK brand of print media, the new range of highly reflective metalized materials developed specifically for digital print processes.
February 14, 2017 at 10:10 am
Every St. Patrick’s Day, a limited edition label adorns one of the most recognizable Irish spirits – Jameson Irish Whiskey. But, according to Jameson’s website, this year’s St. Patrick’s Day label features an added twist in the form of NFC connectivity.
February 1, 2017 at 12:10 pm
Constantia Flexibles has collaborated with PepsiCo to create the labels for LIFEWTR, a new premium bottled water brand. The labels will feature images from multiple artists and PepsiCo has stated LIFEWTR's label is the brand's biggest equity.
January 31, 2017 at 8:59 am
The Super Bowl is right around the corner, and that means football fans nationwide will be stocking up on tortilla chips and various alcoholic beverages before the big game. As part of a marketing initiative, Tostitos has developed an alcohol-sensing bag that flashes red or green, depending on if it detects alcohol on a consumer's breath.
January 24, 2017 at 8:52 am
As the calendar turns to the new year, Mintel, a global market research firm announces the key trends that it expects will have an impact on packaging markets around the world. David Luttenberger, Mintel's global packaging director, stopped by the packagePRINTING studio to discuss 2017 trends and share some examples.
January 20, 2017 at 1:33 pm
Package printers and converters are well aware of the benefits digital printing can provide, but how does the industry get brand owners on board with the technology? packagePRINTING spoke with brands and converters who shared their experiences.
