Brand Management - Design
April 25, 2017 at 9:43 am
Color-changing ink in packaging applications has been around for years, but Crown and CTI have collaborated on a new technology that features hidden messages. Matt Twiss of Crown shared some insights on Reveal Ink with packagePRINTING.
April 18, 2017 at 9:00 am
More so than many other products, plants and flowers often require a great deal of consumer maintenance to flourish. Orora Visual has partnered with Lowe's to print Grow Together connected plant tags that extend product information to consumers' mobile devices.
April 17, 2017 at 2:34 pm
When a brand launches a product line, it often requires various types of packaging. Without color consistency across all packaging formats, brand continuity could be in jeopardy.
April 7, 2017 at 4:46 pm
By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017.
March 28, 2017 at 10:35 am
Consumers are opting for healthier lifestyles, which has led to a noticeable drop in soda sales, combined with an increase in bottled water consumption. With these evolving consumer preferences, what will be the implications for package and label printers and converters?
March 28, 2017 at 9:40 am
Xerox and DataLase have entered into an agreement to launch a new inkless printing solution that allows brand owners to connect with consumers through personalization and the late-stage ability to differentiate products and packaging.
March 17, 2017 at 10:51 am
The L9 have announced the results of the 2016 L9 World Label Awards (WLA) competition, judged by an international jury the day before Labelexpo Americas in September 2016.
March 17, 2017 at 10:44 am
Check out this photo gallery of all of the 2016 L9 World Label Award winners and honorable mentions. Entries were submitted by members of six international label associations and were judged in September 2016.
March 14, 2017 at 9:41 am
A leading neuroscientist has caused a stir with his comments pertaining to food packaging's role in the unhealthy choices consumers make. Plain packaging has shown to be effective in the tobacco market. Could junk food be next?
March 14, 2017 at 9:09 am
The 31st annual packagePRINTING Excellence Awards are right around the corner and we want to see your best work! We are now accepting entries for the 2017 Excellence Awards. For more information, check out these video highlights from last year's event.
