Brand Management - Design

The 32nd annual packagePRINTING Excellence Awards are coming up soon! Keep an eye on this space in the coming weeks for information on how you can submit your best work for this prestigious competition. In the meantime, check out these highlights from last year's event, which featured nearly 200 entries!

Bud Light is incorporating civic pride and festival fun into its packaging this summer. To help celebrate Lollapalooza, Chicago's annual music festival, Bud Light has released aluminum bottles decorated with some iconic Chicago imagery.

FINAT has announced the winners of its annual Label Competition, one of the highlights of the European label industry's year. This year's competition featured a wide range of labels, including RFID and product authentication tags, and eye-catching special effects.

A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.

The secondary package — the corrugated box — is the new frontier of variable and versioned product messaging. Digital corrugated printing can provide these messages, increasing a brand's ability to interact with consumers in the retail marketplace.

Last summer, Budweiser made a bold move, wiping its own name off of its packaging, and replacing it with “America.” This year, “America” is back, and then some.

Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.

The DuPont Awards for Packaging Innovation have been announced. The Diamond Award, the program's highest honor was presented to Solutions, Inc., for its Fritz Water Vest, a wearable vest that can transport up to 20 pounds of water. The vest is designed for use in developing countries where water transportation is an issue.

To enable brands and marketers to deliver consistent content across digital, social and packaging consumer touchpoints, Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution.

Coca-Cola's wildly popular 'Share-a-Coke' campaign has proven to be an excellent example of the benefits of personalization in packaging. This summer, the beverage giant will create an even more personalized experience with its soda labels.