Brand Management - Design

It's hard to deny the importance of labeling in product packaging and how it can entice a consumer to make a purchase. But to gain an understanding of how labels can evoke certain consumer behavior, Avery UK has conducted a study that looks into the psychological aspects of labeling.

NFL fans are known to be a superstitious bunch and Tostitos has launched a new packaging campaign in hopes of bringing a little "luck" to teams this fall. The Lucky Bags feature team-branded packaging and multimedia content highlighting various team traditions.

The Paperboard Packaging Council (PPC) has revealed four key trends in folding carton and rigid box design, as derived from the 2017 North American Paperboard Packaging Competition. The winners will be revealed in October, but converters can benefit by understanding the role these trends play in paperboard packaging.

Selling effective packaging requires more than just high-quality print. Four experts in package printing weigh in on the importance of understanding design trends, helping brands express their messaging and how to work together with suppliers and designers.

Philip Morris filed a case against the Australian government’s plain packaging law, but will now pay millions in legal fees.

Are brand owners, retailers and graphic designers considering color blind consumers? A recent article from Packaging Europe reveals that they may not be considering color blind consumers' needs during design, production and sales.

The 32nd annual packagePRINTING Excellence Awards are coming up soon! Keep an eye on this space in the coming weeks for information on how you can submit your best work for this prestigious competition. In the meantime, check out these highlights from last year's event, which featured nearly 200 entries!

Bud Light is incorporating civic pride and festival fun into its packaging this summer. To help celebrate Lollapalooza, Chicago's annual music festival, Bud Light has released aluminum bottles decorated with some iconic Chicago imagery.

FINAT has announced the winners of its annual Label Competition, one of the highlights of the European label industry's year. This year's competition featured a wide range of labels, including RFID and product authentication tags, and eye-catching special effects.

A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.