Brand Management - Design

In this video, we highlight a marketing piece from New York City-based Bertelsmann Printing Group. The 44-sided polygon (technically a tetracontakaitetragon) was used to highlight its structural design services for packaging customers.

There are plenty of opportunities throughout the year for converters and suppliers to share information about the latest in digital printing. But the recent Digital Packaging Summit also brought a group of brand owners into the mix. Here is a what a few of them had to say about their experiences with digital printing.

Although many brand owners still want to hold physical prototypes in their hands, 3D prototyping is growing in popularity because of its versatility and speed to market.

As both the in-store and online shopping experience evolves, packaging remains a crucial element in the interaction between brands and consumers. However, in this changing retail landscape, brands need to consider the new roles that packaging can play in connecting with the consumer.

Nike's Global Football Division is using Esko's Studio for its packaging design, leading to considerable improvements in user-experience, concept communication and time-savings. Esko’s Studio is a unique set of tools for 3D packaging design made specifically for packaging artwork professionals.

Ever since "Stranger Things" was released on Netflix in 2016, it has accumulated an almost cult-like following. Despite the show's release on a streaming service, Netflix has teamed up with Target to release the first season on DVD, with some very interesting packaging.

Most of what commercial and packaging printers produce is intended, in one way or another, to support  brands. In an October 24 session at the Digital Packaging Summit, production executives of three brand-owning companies explained what that support entails and how they thought providers of digital printing and finishing services could best contribute to brand promotion.

For some brands, the packaging is just as important as the product. The Unemployed Philosophers Guild shares why it places such a strong emphasis on packaging.

A recent study from Tetra Pak details the role packaging plays as consumers become more connected and brands seek ways to communicate with consumers in the digital space. To help facilitate this communication, digital printing is playing an increasingly important role.

The pink doughnut box has become a staple of Southern California, although some doughnut shops have started rebranding.