Brand Management - Design

In Chile, packaging considerations have become a heavy means for the country to curtail a crisis that has led the health ministry to categorize three quarters of adults and more than half of 6-year-old children overweight or obese.

As digital printing continues its evolution, package printers can help brands successfully implement the technology in a variety of ways.

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel's "rEnagivate" trend explains packaging's role in making this happen.

We’ve seen the clean label design principle appear on lists of packaging trends in the past, but according to market intelligence agency Mintel, the concept of "essentialism" is a core aspect of a new trend for 2018 — Clean Label 2.0.

Online shopping is continuing its rapid growth, leading brands to reconsider the way they're packaging their products. In this video, David Luttenberger of Mintel discusses the importance of brands developing packaging designed to engage the consumer throughout the ecommerce supply chain.

A Welsh brewery was asked to change the design of its packaging because the U.K. alcohol self-regulating body, the Portman Group, determined it could appeal to children and teens under the age of 18. Ensuring that alcohol doesn't end up in the hands of children is imperative, but can regulating design begin to stifle creativity?

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. Packaging trends for 2018 will increasingly go beyond color to include embellishment options such as foils, special varnishes, soft touch finishes and more.

Pantone, a wholly-owned subsidiary of X-Rite, has revealed its Color of the Year for 2018. The color is being referred to as "dramatically provocative and thoughtful," and is one that "communicates originality, ingenuity, and visionary thinking that points us towards the future."

Every year, Constantia Flexibles manufactures packaging for more than 50% of the 150 million chocolate Santa Clauses produced in Germany. The patented method, which involves aluminum foil being produced industrially and rolled, has been in existence for more than 100 years.

When a product’s packaging goes beyond its basic function of making the product easy to transport and enhances the consumer’s experience with the product in some way, it creates an even more positive user experience, which can enhance loyalty and repurchase frequency.