Brand Management - Design

During Pack Expo, which was held from October 14-17 in Chicago, Mondi highlighted multiple new packaging innovations. These included custom packaging capabilities that help food and pet food manufacturers to differentiate their products on retail shelves and a water-repellent paper bag that meets outdoor industrial packaging requirements.

Glenroy Inc., a flexible packaging printer and converter in Menomonee Falls, Wis., has been selected as the exclusive pouch converter of the new premade STANDCAP Pouch. The STANDCAP Pouch is designed for controlled dispensing, allowing the consumer to access nearly 100% of the product inside.

When looking at the packaging Control Group produced for Gillette's Venus Swirl razor, the image of the razor's "Flexi Ball" appears to jump out from the substrate as a three-dimensional object. However, it was the use of a Fresnel lens that created this optical illusion and earned Control Group first place in the Technical Achievement Specialty Category in the 2018 packagePRINTING Excellence Awards.

Welcome to packagePRINTING's new video series, "Package of the Month," where we highlight packaging samples that we feel deserve some special recognition. This episode features a flexible pouch for Whirlybird Granola, which is a great example of how flexible packaging can provide consumers with added snacking convenience for their busy schedules.

Heidi Larsen, VP, brand integration leader, for Esko, spoke with packagePRINTING about Esko's recent acquisition of BLUE Software, and how the acquisition will help improve the packaging management process throughout the supply chain.

These generations have different characteristics than those that came before them, and with that varying packaging and product preferences.

As more people turn to social media to gather information, "social media influencers" will play an important role in steering buying decisions. At Luxe Pack New York, a panel of fashion and beauty bloggers and brand ambassadors discussed their personal packaging preferences.

While it's important for any label or package to be attractive to consumers, wine labels in particular have an extremely important job. Since consumers don't often know which brand they'll choose when shopping for wine, an eye-catching label can be the key to a purchase. Check out these six first place wine labels from last year's packagePRINTING Excellence Awards and be sure to enter your best work today!

Consumer lifestyles are changing the ways they interact with products and packaging, leading to a slew of innovations in flexible packaging.

The Flexible Packaging Association (FPA) has announced the winners of its 62nd Annual Flexible Packaging Achievement Awards Competition. The winning entries were revealed on March 13, during an awards ceremony at the Flexible Packaging Association's Annual Meeting at the Ritz-Carlton Golf Resort in Naples, Fla.