Brand Management - Design

Chobani is well-known as a brand that helped make Greek yogurt mainstream across America. However, it's also known for its innovative packaging. This week's episode of POW! highlights Chobani's non-dairy product line, which utilizes eye-catching illustrations and on-pack recycling instructions to stand out to consumers.

The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.

BOBST with its REVO Partners and Mouvent will host an Open House during the first week of April in Florence, Italy. The Open House will serve as the launch for multiple label and packaging solutions.

Welcome to POW!, a new video series from packagePRINTING, which will highlight outstanding examples of labels and packaging. POW!, which stands for "Package of the Week," is hosted by packagePRINTING Strategy and Business and Development Manager Sara Dunn, who will bring you a weekly deep dive into a label or package that stands out as a great example of brand marketing and technical achievement.

With a need for short runs of beer labels for its small batches of craft beer, San Diego-based Home Brewing Co. decided to reassess how it sourced its labels. Check out this case study from BRAND United, which details how transitioning from offset to digitally-printed labels helped the brewery increase its design flexibility, reduce inventory and cut costs.

Bay Cities, a Pico Rivera, Calif.-based packaging and display manufacturer, has unveiled its annual Christmas gift for its customers and vendors. This year's gift features a detailed ice chest with an interactive augmented reality game.

Welcome to the latest edition of the Packaging Excellence Center, where we highlight labels and packaging that deserve some special recognition. This episode features a folding carton from Hub Folding Box that entices multiple senses, making it stand out on shelf.

During the Digital Packaging Summit, representatives from three small-sized brands discussed strategies package printers can take to pitch digital printing to meet these brands' specific needs. Check out audio from the event to hear what they had to say.

With approximately eight seconds to attract a consumer's attention, innovative packaging is more important to brands than ever before. During the Digital Packaging Summit, design strategist and brand visionary Vicki Strull discussed how digital printing fits into this equation.

Representatives from small brands took the stage at the fourth annual Digital Packaging Summit to discuss their packaging needs and the impact digital printing has on their businesses.