Brand Management - Design

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're highlighting cans of Monster Energy, which have an added tactile component, extending the brand experience to its target audience.

Standing out in the crowded pharmaceutical and nutraceutical market segments can be challenging. But for OLLY, a producer of vitamins and other supplements, creative thinking in the structural design of its packaging provides for an increased brand billboard, allowing its colorful labels to truly pop off the shelf.

Since yesterday was Earth Day, this week's episode of POW! features an innovative brand that goes above and beyond in implementing environmentally-friendly packaging. Truman's, an online provider of household cleaning supplies, stands out in its market segment with reusable bottles and recyclable cartridges.

Spring is in the air, but along with the sunshine and warmer weather come the inevitable seasonal allergies. This week's episode of POW! features a package from Xyzal, a producer of OTC pharmaceutical products, which is sure to stand out to consumers in need of relief with its strong visual and tactile elements and easy-open functionality.

Golf season is in full swing! With 2019's first major tournament teeing off this week, today's episode of POW! features an eye-catching example of golf ball packaging from Callaway.

Baseball season is officially in full swing, with several parks across the country celebrating their Opening Days last week. With 2019 marking the 100th anniversary of Jackie Robinson's birth, Budweiser has unveiled a campaign celebrating Robinson's legacy, featuring eye-catching packaging adorned with his iconic No. 42 jersey number.

When browsing the aisles for a bottle of wine, consumers will often have a specific style in mind and a price point they want to adhere to, but are not necessarily driven by the specific brand. That's why an eye-catching label is so important. This week, we're highlighting the incredible labels adorning the Freakshow wine series, produced by Michael David Winery.

Whether you're at the movie theater, around a campfire or lounging on the couch, popcorn is often the perfect munchable to accompany the experience. Popcornopolis, a producer of a variety of gourmet popcorn, has been a leader in the ready-to-eat popcorn category, and this digitally printed corrugated box presents an eye-catching display to consumers in the snack food aisle.

As digital printing continues its rise throughout the industry, printers and converters are helping brands see packaging in a new light.

Though digital printing is still in its infancy in flexible packaging, this digitally printed pouch for Three Farmers roasted chickpeas provides a great example of how digital technology can enhance the consumer's experience with the brand. Produced by Inland Packaging, this pouch contains a traceability code that allows consumers to track precisely where the product came from and when their chickpeas were harvested.