Brand Management - Design

Independence Day is this week and to celebrate, this week's episode of POW! features packaging that embodies the American spirit: Budweiser's limited-edition release of the new Discovery Reserve American Red Lager.

To celebrate our rebranding as Packaging Impressions, the first issue under our new name will feature a cover tip that celebrates our past and looks ahead to the future. Read on to find out how the piece was produced utilizing Komori offset printing and digital embellishments from MGI.

As consumers continue to have sustainability as a top-of-mind priority for the products they buy, brands have had to consider their approach to packaging. The Dreaming Tree Wines is an example of a brand that has made environmentally-friendly packaging part of its mission, incorporating a recycled label stock and a lightweight bottle.

This week's episode of POW! demonstrates how an in-store display and packaging can work together to attract consumers and lead them toward a purchase.

The pet food market segment has demonstrated rapid growth recently, making it challenging for brands to stand out to discerning consumers. But through the use of regionally-inspired imagery, the packaging for Bark's Snacks That Give Back makes for an irresistible purchase for consumers who want to give their pets a taste of local flavors.

This week's episode of POW! features folding cartons for Mike's Organic Curry Love, which make excellent use of vibrant colors and incredibly detailed graphics to draw shoppers in and highlight the organic food product inside.

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're highlighting cans of Monster Energy, which have an added tactile component, extending the brand experience to its target audience.

Standing out in the crowded pharmaceutical and nutraceutical market segments can be challenging. But for OLLY, a producer of vitamins and other supplements, creative thinking in the structural design of its packaging provides for an increased brand billboard, allowing its colorful labels to truly pop off the shelf.

Since yesterday was Earth Day, this week's episode of POW! features an innovative brand that goes above and beyond in implementing environmentally-friendly packaging. Truman's, an online provider of household cleaning supplies, stands out in its market segment with reusable bottles and recyclable cartridges.

Spring is in the air, but along with the sunshine and warmer weather come the inevitable seasonal allergies. This week's episode of POW! features a package from Xyzal, a producer of OTC pharmaceutical products, which is sure to stand out to consumers in need of relief with its strong visual and tactile elements and easy-open functionality.