Brand Management - Design

For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning the common household food product into a great option for on-the-go consumers.

When a recognizable brand launches a new product, one of the most important questions it must answer is 'what will the packaging look like?' In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves.

The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented in a variety of categories including printing, sustainability, technical innovation, and more.

As more craft and boutique brands enter the wine and spirits segment, on-shelf differentiation has never been more important. One way for these brands to stand out is by printing directly onto the glass bottles their product is stored in. Richmond, Calif.-based Monvera Glass Décor has emerged as a leader in this impressive style of printing.

With the success of its Masterclass last November, which hosted more than 100 brand owners, BOBST has announced it will host another Masterclass on Oct. 28, 2020. The event will provide brand owners with a variety of educational opportunities surrounding package printing and converting with deep dive breakout sessions and machine demonstrations.

While its legal status may be controversial, it's hard to deny the rapid growth of the cannabis and CBD product segments. In today's episode of POW!, we take a look at a folding carton for cannabis brand Heady, which features some very impressive printing, folding, and embellishments.

When an iconic brand deviates from its instantly recognizable packaging design and logo, it's sure to generate buzz among consumers. For Oreo, connecting with fans of TV's "Game of Thrones" at the height of its popularity via a limited edition package design, developed a deeper connection with consumers.

Tactile enhancements, eye-catching embellishments, and natural finishes are just some of the ways brands are bringing luxury to their packaging.

In the high-end spirits segment, it has become a common practice for brands to place their bottles in a decorated carton, standing out on shelf against products solely utilizing a label. These folding cartons for Ketel One's Botanical line are a great example, combining stunning offset printing and multiple embellishments.

Packaging plays an essential role in the relationship between brands and consumers. A successful package requires strong communication between brand owners, designers, and printers.